Event Detail

Midnight Madness is Back - FAQ List

November 27th at Midnight

• Gift bags for the first 500 guests in line at Midnight dressed in their pajamas.
• Five gift bags will contain $500 shopping sprees and one gift bag will contain a $1,000 shopping spree.
• Hourly drawings from Midnight to 9am for Prime Outlets Gift Cards, COACH Factory handbags and more.
• Purchase a Prime Outlets Gift Card of $75 or more and receive a special gift with purchase.
• Be sure to check out our Shop & Stay packages for exclusive deals at area hotels.

Frequently Asked Questions:
Q: How old do I have to be to receive a gift bag?
A: You must be 16 years of age or older. Be sure to bring your ID as proof of age.

Q: Where do I line up to receive a gift bag?
A: You will line up outside of the Pavilion building. The Pavilion is the building in the center of the property with the 80’ clock tower. You can’t miss it. There will be stanchions there to guide you.

Q: What time should I line up for a gift bag?
A: While we cannot give you an exact time to line up, we can tell you that guests arrived bright and early last year for a place in line. You may want to consider doing the same this year. Be sure to dress warm, as the line is outside of the Pavilion building.

Q: What is in the gift bag?
A: The gift bag is filled with special gifts, discount offers from participating stores and a special edition Jockey nightshirt.  In addition, random bags have larger prizes, along with the five random bags that contain $500 shopping sprees and the one random bag that contains a $1,000 shopping spree.

Q: What happens if I am one of the first 500 people?
A: Just before Midnight, the first 500 people dressed in pajamas will be given a special pass for admission inside the Pavilion building. They will be ushered inside in groups of 5 people to receive their gift bag.

Q: What happens if I wait in line, but am not one of the first 500 people?
A: If you are not one of the first 500 people, we still encourage you to stop inside the Pavilion building, where you can register for hourly drawings for items such as COACH Factory handbags, Prime Outlets Gift Cards and more. We’ll also be giving away “Earlybird Specials” flyers and other goodies.

Q: Will there be food outside for purchase while I’m in line?
A: Yes, there will be vendors selling refreshments.

Q: Will the Pavilion building be open before Midnight?
A: No, the Pavilion building will not be open until Midnight. If you need to use the restroom, there will be open restrooms in the North Shops Atrium and in the East Shops in two locations (near Crabtree & Evelyn and near Perfumania.)

Q: Which stores will be open at Midnight?
A: At this time, all Prime Outlets – Pleasant Prairie stores are scheduled to be open at Midnight. 

Additional Events

• Announcing Prime My Closet!
• Holiday On Us $5,000 SWEEPSTAKES
• Midnight Madness Pajama Jam – the Ultimate Start to the Holiday Shopping Season!
• Midnight Madness is Back - FAQ List